Writing this down and posting it on one of my clinic walls was a major step in my growth. Every time patients walk in, new or established, it is right there for them to see. There is never any questioning who we are and wat we believe in.
If you are serious about experiencing unbelievable growth, you need to make this visible to all of your patients. They need to know who you are and what you do, but more importantly, they need to know why you do what you do. When patients know this, they will want to become members of your tribe.