Finding the right coach is somewhat similar to finding the right mate.  There has to be chemistry, similar values and a good mix of support and challenge in order to achieve goals and reach unprecedented levels of success. When it isn't right, it is very much like not having the right tools for a job. Time, energy and money are wasted and frustration sets in over the lack of significant results. The first step in finding the right coach happens even before your search for a coach begins. Start by asking yourself these four questions:

• Who am I as a chiropractor?
• What are my core values as well as the core values of my practice?
• If there were no rules and I could achieve anything, what would my practice look like? Start with the end in mind! 
• What is my bigegst reason, motivation and inspiration for changing my present situation? Why do you need help?

Once you have honestly answered these four questions, you are ready to begin your search for a coach.  There are a multitude of coaches in our profession that have the ability to help you. All you need to do is find one that you resonate with and you feel can help you achieve what YOU want. Here are a seven things to consider:

1. Is the coach you are considering presently practicing or retired? At times, coaches who are still practicing are still in touch with that reality and in a better position to understand what you are going through. Some retired coaches have the same ability so do not make a coaching decision based in this sole criteria.
2. Does he or she offer seminars that will give you and your staff the ability to get dipped and immersed in good content, inspired and ready for the next level?
3. Is there implemenation material included with your coaching fee or is everything an add on?
4. What's the cost? What is the commitment and how is the coaching structured?
5. When you interview him or her, do you get the sense that it is their way or the highway? Or, do they ask how you define success and give you a roadmap to get there?
6. How will he or she hold you accountable and measure your results?
7. Always ask for references and yes, actually call them!

The litmus test...

Once you have chosen your coach, make sure to keep an eye on your results and your R.O.I. (Return On Investment). While some results cannot be measured, it will become clear if this relationship is working or not. If you find yourself justifying keeping your coach and view your coaching fee as an EXPENSE, you need to have a heart to heart with your coach. The best strategy in this case may be the exit strategy. If on the other hand you consider your coaching to be an INVESTMENT, you look forward to each coaching call and you feel you have acquired a partner who has your best interest at heart, congratulations! You have found your coach.

Regardless of the coach, always play all out and know that success and growth will not happen in your comfort zone.  Remember that good advice needs to be followed by massive action. A great coach will get good at making you feel uncomfortable and giving you a great balance of challenge and support. Wishingyou continued success!

Dr. Clayton