About a year ago, we decided to put a dynamite to our website and start from scratch. Although it was a nice site and pleasing to the eye, it did nothing to capture leads and convert them to new patients. After a thorough research of what was available in the market place, I realized there was a big difference between the abilities of a web designer and a digital marketer. That said, a web designer can produce a beautiful looking website, but may fail to build a framework that includes funnels that convert visitors to new patients. While digital marketers may not have all the beautiful design ideas, they can create a website that is design lead visitors down a path and include the content and material that matters.

I consulted with Dr. Mike Reid from Chiropractic Masters International and started the process of re-vamping my website. After a short and efficient process, my new website was live and patients quickly raved about it.

Lets face it...who needs a beautiful website that visitors find pretty, but never take action? As Dr. Mike Reid says: "Do you want a beautiful flower as a website or a Venus Fly Trap that captures leads and later converts them to new patients?"

One of the biggest things that has set us apart form our competition, is our intro video and our opt in ethical bribe where we offer a free report in exchange for an email. This video is killing it for us as new patients coming in mention it time and time again and how it made them feel comfortable to come in. 

Here is a link to our website. I encourage you to add emotion and feeling to your website and there is no better way to capture this than by video. It is also a great way for patients to get to know you before they set foot in your clinic. Let me know what you think about this video and if as a patient, it would make you feel more comfortable coming in. 

I encourage anyone who is interested in having their site reviewed from a digital marketing stand point to talk with Dr. Mike Reid at: www.cyber-chiro.com

Talk Soon,

- Clayton